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Engineering & Business Series- Branding & Marketing a Blockchain Startup

Presented by: IEEE Buenaventura Entrepreneurship Group

Giftz consolidates & tokenizes rewards as micro consumptive value coins using the blockchain, allowing them to be issued, tracked, exchanged or shared between companies, friends and family. Companies like Amex and Hilton Honors allow their customers to redeem points and miles through Amazon. When merchants use blockchain rewards, they offer many new redemption options for their customers. Issuing liquid tokenized points captures customer goodwill and can reduce the costs of redemption for the merchant. Billions of dollars in stored value is being purchased, earned and redeemed each day, but goodwill is only captured one-to-one. We share each time a participating business "giftz" a member in our global feed. This captures goodwill and increases brand awareness to all. Visit Gifts @

Thought Leader: David Cho: David wears many different hats including being a Startup Engineer. He serves as a Lead Mission Planner and Senior Systems and Software Engineer. In that capacity he directs Applications Integration and Business Intelligence (AIBI) software development for the web application development team at the Navy NAWCWD command and its employees over NAS Mugu and China Lake. His expertise entails Software tools for Joint Strike Fighter RWR, RADAR, EO/IR, RF/IR CM, & Fusion Reprogramming for various foreign cases such as Israel, Japan, and S. Korea; Building support tools for F-35 mission data reprogramming of electronic warfare equipment for various Foreign Military Sales cases. David has deep domain knowledge: using JAVA EE 8, Wildfly, MySQL, NoSQL, MongoDB, Angular, Nodejs, HTML5, CSS3, Bootstrap, Javascript and R Programming.

“I am centered on ideas of freedom and liberty as those are fundamental qualities of a truly effective public market for goods and services. My concern is that today’s free markets can be better served on providing a payment processing system wherein buyers and sellers execute upon a mutually beneficial agreement.” – David Cho

David holds a Bachelor of Science in Mathematics and Statistics from California State University Long Beach, is a Certified Information Systems Security Professional, with a keen interest in Decentralized Application & Blockchain Technology.

Earlier Event: May 3
First Fridays | Parents' Night Out
Later Event: May 9
Freelancers Academy