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Customer Retention Analysis in a Subscription Meal Delivery Service

  • Hub101 31416 Agoura Road Westlake Village, CA, 91361 United States (map)

Predictive Analytics – Customer Retention Analysis in a Subscription Meal Delivery Service

In customer-centric businesses an important measure of the value of a company is the value of its customers. Quantifying the value of your customer base is an exceeding complex task. Our speaker Rick Randall will introduce:

the concept of Customer Lifetime Value (CLV or LTV), the value proposition in a subscription-based business model, and the key component of LTV, customer retention. Rick will explain how meal delivery services, such as Blue Apron, Hello Fresh, and FreshRealm approach customer retention.

He will introduce current approaches to customer retention analysis as well as ‘Customer-Based Corporate Valuation’ (CBCV) techniques used to value publicly-traded companies with publicly available data. Rick will show how this approach enables robust sales forecasting and the valuation of newly-acquired customers. Rick will also demonstrate these approaches on a Python stack using Jupyter notebooks and the scikit-learn toolset.

About our Speaker

Rick Randall, a member of the Westlake Village Data Science Meetup, is currently with FreshRealm (, a Ventura based startup in the rapidly growing fresh food meal kit business. As a senior team member at Freshrealm since 2014 he has spanned a range of business and technology roles. He has helped drive the company’s move to its current cloud-based architecture and helped design the current Business Intelligence and Analytics architecture. More recently, Rick provides modeling and analytics for finance, operations, and marketing.

Prior to joining Freshrealm, Rick spent 6 years as a Quantitative Analyst and Trader at Telluride Asset Management, a Minneapolis based hedge fund pursuing opportunities in the international financial derivatives market.

Prior to Telluride Rick was Senior Technical Lead for Business Integration within IBM Global Services. Rick has worked with several Fortune 1000 companies providing technology solutions for their unique data integration needs.