CEO/Founder: Eggology, CMO/Partner: Be Trū Organics, Former Mayor/Current Councilman: Westlake Village
Plunge into a different way of thinking and executing brand, product, and service. Brad Halpern shares insight into the crowded entrepreneurial space with cunning tactics for brand explosion. Knowing the Eggology flight, and now Be Trū Organics… a startup acquired by a publicly held company only 7 months after launch, is sure to peel the layers of understanding.
Brad Halpern innovated the food industry with a consumer product that transcended retail space into foodservice menus, and is credited with pioneering a food category now estimated at $2.4B annually. He scaled and sold… but also was awarded as Ernst & Young’s “Entrepreneur Of The Year” semi-finalist, received the Western Restaurant Association’s “Innovator Of The Year Award”, and was named one of “The 50 People Who Changed The Worldwide Egg Industry” (listed as #17).
Understanding is only the beginning… Knowing pays dividends.